August 30, 2019 (Seoul, Korea) – CBRE Korea, a global commercial real estate service company, held its “CBRE Retail Forum 2019,” the first such forum, to share insights on global retail market trends and effective overseas expansion strategies on August 29 at CBRE’s office in Seoul.
Over 70 tenants and industry experts attended the forum. The event included presentations by Rebecca Pearson, Associate Director, Advisory & Transaction Retail, CBRE Asia, on global and local retail market trends in 2019; Junghwa Han, Manager of the Global Division, Innisfree, on collaboration between Innisfree and CBRE in overseas markets; Andy Park, Executive Director, Advisory & Transactions Office and Retail, CBRE Korea, on maximizing asset value through the optimization of commercial retail facilities; and John Yoon, Director, Advisory & Transactions Retail, CBRE Korea, on case studies of retail as part of the marketing mix.
“As the global retail market is changing dynamically due to the growth of e-commerce, finding the best solution to enter overseas markets that maximizes business value is becoming important," said Don Lim, Managing Director, CBRE Korea. “A differentiated retail strategy, such as introducing experience stores, is needed to meet consumers' sophisticated demands.”
Mr. Park remarked, “In the retail sector, consumer experience that leads to foot traffic and sales is a big focus. Global retail companies are increasing their investment in advanced technology such as artificial intelligence, virtual reality and big data to enhance the consumer experience. In addition, retailers are expanding their omnichannel platforms which are seamless on both the back-end, including supply chain and logistics, and the front-end, including the consumer experience.”
Particularly, this year’s forum drew attention to successful overseas expansion strategies for domestic tenants. Amid the rise of Asia Pacific retailers around the world, it introduced case studies of Asian brands going international including Hai Di Lao, China’s largest restaurant chain. Additionally, it pointed out successful overseas expansion strategies such as placemaking, which maximizes the consumer experience in different store formats.
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About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2019 revenue). The company has more than 100,000 employees (excluding affiliates) and serves real estate investors and occupiers through more than 530 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.
