CBRE Korea Achieves 70,000 sq. m in Advisory for Strata-Sale Mixed-Use Retail Assets, Redefining Major Retail Districts with Tailored Market Strategies

- End-to-end advisory capabilities demonstrated from planning to leasing operations; expanding into mixed-use development and large-scale regeneration assets
- Entering major hubs in 2026, including Seoul, Ilsan, Incheon, Daegu and Suwon, with enhanced region-specific retail strategies

December 4, 2025 (Seoul) – CBRE Korea, the world's largest commercial real estate services company, announced that its specialized Retail Planning & Leasing team has successfully delivered comprehensive advisory services for strata-sale mixed-use retail assets across major markets nationwide in 2025, laying the groundwork for a more advanced market-leading strategy in 2026.

This year, CBRE Korea advised on approximately 70,000 sq. m of strata-sale mixed-use retail properties, providing comprehensive retail consulting services spanning the entire lifecycle— from merchandising strategy and master planning to leasing and operational management. The company has also strengthened its role in major residential-commercial complexes and large-scale regional retail assets, while expanding its involvement in master planning and profitability-driven MD strategies for mixed-use developments at the early stages of urban renewal and redevelopment projects.

The core of the Retail Planning & Leasing team’s advisory capabilities is its ability to deliver bespoke retail solutions tailored to local trade-area characteristics and asset typologies. In key metropolitan markets such as Daegu, Busan and Incheon, the team has focused on repositioning retail districts through strategic anchor-tenant leasing. Meanwhile, in emerging mixed-use clusters such as Dongtan, Gasan and Magok, CBRE Korea has curated lifestyle-driven retail concepts designed to strengthen foot traffic and enhance overall asset value. 

[Photo Caption] (Left) The Sharp Centriel Square Mall, Daegu | (Right) IFC Mall Busan

A representative example of CBRE Korea’s customized retail strategy is “The Sharp Centriel Square Mall” in Daegu’s Dongseong-ro district (17,318 sq. m). CBRE Korea implemented a targeted mix of experiential tenants—including Modern House (4,595 sq. m)—as well as family-oriented and entertainment anchors such as Aqua Valley, Gourmet Square, Platform No.1 and Tinker Wash. This curated MD strategy is supporting the asset’s emergence as a new retail landmark in the heart of Dongseong-ro. Other major projects include IFC Mall Busan (20,290 sq. m), Publik Gasan Mall in Seoul, and One Grove Mall in Magok, where CBRE Korea is designing tenant mixes optimized for each location, integrating retail, F&B and cultural content into a cohesive mixed-use environment.

This year, CBRE Korea also broadened its planning advisory portfolio, delivering master plans and MD strategies for key regeneration and mixed-use development assets such as Hannam District 3 in Seoul, Sajik District 5 in Busan, and the former Lotte Department Store site in Incheon’s Guwol District.

Looking ahead to 2026, the company plans to expand advisory services for large-scale unsold retail units and mixed-use development projects across major hubs including Seoul, Ilsan, Yongin, Incheon, Daegu, Suwon and Busan. CBRE Korea aims to enhance asset performance and long-term stability by applying a holistic, full-cycle advisory approach from early-stage planning to leasing and ongoing operations.

Andrew Ji, Director at CBRE Korea’s Retail Planning & Leasing team, stated, “Retail within mixed-use developments is evolving beyond traditional shopping functions into lifestyle and cultural hubs. This shift requires highly nuanced strategies that reflect the unique characteristics, trade-area cycles and consumer patterns of each district.” He added, “For developers and contractors facing challenges with unsold retail units, our comprehensive advisory—from master planning and MD configuration to anchor-tenant leasing, tenant-mix design and leasing operations—will offer practical solutions that reduce vacancy risks and enhance both sales performance and long-term profitability.”