CBRE Korea Signs MOU with Healing Paper, Anticipated New Synergy in the Medical Industry through Online and Offline Service Collaboration

- Expected synergy from MOU between CBRE, a commercial real estate expert, and Healing Paper, operator of the beauty platform 'Gangnam Unni'
- Focus on discovering offline business opportunities and promoting medical tourism through cross-industry collaboration

November 11, 2024 (Seoul) – CBRE Korea, the world’s largest commercial real estate services company, announced on the 11th that it has signed an MOU with Healing Paper to explore offline business opportunities in the medical commercial real estate sector and to promote inbound medical tourism.

Through this agreement, CBRE Korea and Healing Paper, which operates the medical beauty platform 'Gangnam Unni,' aim to create synergy by developing a variety of offline business opportunities, leveraging CBRE Korea's specialized commercial real estate services for the medical sector and Healing Paper's expansive medical beauty information platform. In particular, the agreement between CBRE Korea, which provides medical-specific retail services and global network-based commercial real estate services, and Healing Paper, which operates a medical beauty information platform as well as the 'UNNI' global app for attracting foreign patients related to skin and plastic surgery, will boost the medical tourism business in Korea for the global market.

The MOU signing ceremony was attended by Don Lim, CEO of CBRE Korea; Ryan Kim, Head of Retail, Advisory & Transaction Services; Mark Do, Director of Medical Commercial Real Estate Services; and key representatives from Healing Paper.

(From left) Ryan Kim, Head of Retail, Advisory & Transaction Services at CBRE Korea; Don Lim, CEO of CBRE Korea; Seung-il Hong, CEO of Healing Paper; and Mark Do, Director at CBRE Korea, commemorating the MOU signing.

Meanwhile, Healing Paper’s medical beauty information platform 'Gangnam Unni' surpassed 5 million users last year, with over 3 million accumulated consultation requests, maintaining its leading position in the fields of dermatology, aesthetics, and cosmetic surgery. In 2019, it successfully entered the Japanese market and last year launched its global app ‘Unni (UNNI)’ to attract foreign patients actively.

Seung-il Hong, CEO of Healing Paper, stated, “This MOU marks a new turning point in the development of medical tourism. Through our partnership with CBRE Korea, we will continue to work together to help Korean K-beauty medical services shine in the global medical market.”

Don Lim, CEO of CBRE Korea, commented, “We expect a strong synergy between CBRE’s medical-focused commercial real estate services and the medical beauty platform through this MOU, bridging online and offline services. As a leader in the commercial real estate market in the medical sector, we will contribute to creating new value and enhancing the global influence of the domestic medical industry.”

Ryan Kim, Head of Retail, Advisory & Transaction Services at CBRE Korea, added, “Our medical commercial real estate service is a specialized retail service designed to provide customized solutions, from site acquisition to asset management, sales, and tailored medical suggestions based on comprehensive data. We are committed to being a trusted, top partner as the medical industry continues to grow.”